HopkintonMA09/05/2019The Marketing Operations Manager will be responsible for the primary day-to-day management of the marketing automation tool (Marketo), supporting the marketing technology stack, build data management processes, analyze marketing performance, and support sales and partner enablement efforts. You would be reporting to the Head of Marketing Operations, Sales & Partner Enablement and would support demand generation, partner sales management, product marketing and sales teams. The role requires a thorough understanding of inbound and outbound marketing process, technology, and programs.
SPECIFIC DUTIES and RESPONSIBILITIES:
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Manage our campaign execution for our acquisition, nurture, and customer marketing teams within our marketing automation platform (Marketo), driving continuous improvement for data segmentation, engagement, lead scoring, and lead flow.
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Day-to-day administration and management of our marketing technology stack, and related integrations, including the CMS, reporting and data enrichment tools.
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Build, deploy and monitor lead acquisition, nurture, and scoring programs.
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Build forms, landing pages, and programs to support acquisition and customer marketing efforts.
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Monitor marketing automation to Salesforce.com integration. Work with Sr. Salesforce.com Administrator to ensure data integrity across systems.
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Develop and continually optimize data management best practices
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Build reports and dashboards to measure, monitor, and optimize the revenue funnel from inquiry to MQL to closed opportunities
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Support the development of sales and partner enablement with the creation of sales on-boarding, training needs analysis, process and technology training, etc.
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Be the go-to knowledge center within the marketing organization, leveraging data, systems, and processes to ensure optimal program execution and measurement.
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Coordinate and organize the regular Marketing Operations Review to analyze campaign performance and the overall marketing ROI
QUALITIES:
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Comfortable collaborating within cross-functional teams and across different levels of leadership
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Passionate about metrics-driven marketing
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Comfortable working under tight deadline pressure
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Able to solve problems/meet goals in creative ways with limited resources
DESIRED SKILLS and EXPERIENCE:
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BA/BS preferably in Business, Marketing, or related
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3-5 years of experience in marketing, sales or revenue operations
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2+ years administering Marketo preference given to Marketo Certified applicant
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2+ years of CRM experience preference given to Salesforce.com
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Experience working with cross functional teams in a high-growth enterprise software company
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Proven track record of learning new technology applications quickly
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Demonstrable analytics capability and experience building demand generation reports
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Excellent business communication, organization, and project managements skills with strong attention to detail
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Must be a self-starter and creative problem solver, with ability to work independently as well as collaboratively as part of a team
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Project management experience, including the rollout and integration of marketing technologies is preferred.
PrismHR is an EO/AA/VEV/Disabled Employer
Diversity Candidates are encouraged to apply
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