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5 Ways I Got Freelance Clients (And You Can, Too)

Freelance clients can be hard to find — whether you’re just starting out or you’ve been in the business for 20 years. Sadly, there are no sure-fire ways to get freelance (unless you have a big family with lots of executives and/or entrepreneurs in it). I’ve always done freelance work on the side. It never interferes or competes with my regular work, and it’s a great way to make extra money and keep my writing skills fresh. (Because the “Hashtag Wars” Twitter contest on Comedy Central’s “@Midnight” is a different kind of writing.) So I’ve had to double up my efforts to get freelance, and it’s actually going pretty well. Here’s five tactics to try — along with the stories that inspired them.

To Specialize or Not to Specialize

Part of being a creative in advertising means that in general, you have to know a little bit about everything.

The Portfolio Check-up

Give your portfolio an annual check-up. If you can’t get anyone’s attention in the communication arts industry, more than likely your portfolio is the culprit. A goal to refresh your portfolio every year will keep you competitive. Employers seldom look for potential. They want the sure thing.

Why Nothing Is Harder Than Simple

This world of ours spins faster every day. Relative time, “living time,” is now sliced up into little pieces, and fragmented into shorter and shorter moments, due to a faster pace of life and the mind-boggling rate of the exchange of information. Everything is immediate now; there is no time-lapse in communication. It’s an always-on, 24/7 barrage of streaming information, and let's face it, even when we are off the grid, we have a mobile device at finger’s length. Noise is a communicator’s nightmare.

Freelancers Understand Your Agency’s Culture Better Than You

Short-term projects and freelancers are becoming the norm. But it requires agencies to pay attention to the operational details.