Short-term projects and freelancers are becoming the norm. But it requires agencies to pay attention to the operational details.
A new year means new budgets, new priorities, new alignments, and new worries. Here are four critical issues my clients are wrestling with for 2016.
At one point in my life, I was asked why I was always in a highly stressful situation that included being short of money or there was always some kind of shitstorm in my life. Then, someone suggested the possibility that I was creating these extremely uncomfortable events on purpose. What I am going to suggest is: If a person is driven to success, they will always live on the edge of failure.
How many times, when you have been under pressure, have you thought to yourself: “If I could just calm myself down, I know I would do better!” I might be out of line here, but I think two words will provide a solution to this problem. You’ll see what I mean when you read…
If it’s a hard-hitting ad, it’s not necessarily killer. And ads with copy consisting of mostly bullets don’t tend to be killers.