Best of TZM: Originally titling this piece "What I Look for in a Candidate," the author wrote "I’ve always said I’d much rather hire someone who worked her way through city college... than someone handed an Ivy league education..."
Why are some people successful while other talented people fall short? Desire and talent are always the main ingredients for achievement. However, highly successful people stand out not so much because of what they know or even who they know, but because of how they brand themselves.
Is the endless production of little projects enough to keep people interested in advertising as a career?
There are two roadblocks most individuals experience that prevent them from taking their communication from good to influential. First is being aware of the excuses they make for why they communicate the way they do. Second, how to fix them: Just do it and take action today.
Here's an invitation to try something that I find amazing and which genuinely changed my life. When you pause, breathe, close your eyes, and think "love" before you do anything, something wonderful can happen. (I say "can" and not "will" because I have no idea where love stands in your life and experiences.)