Is the endless production of little projects enough to keep people interested in advertising as a career?
There are two roadblocks most individuals experience that prevent them from taking their communication from good to influential. First is being aware of the excuses they make for why they communicate the way they do. Second, how to fix them: Just do it and take action today.
Here's an invitation to try something that I find amazing and which genuinely changed my life. When you pause, breathe, close your eyes, and think "love" before you do anything, something wonderful can happen. (I say "can" and not "will" because I have no idea where love stands in your life and experiences.)
Some companies think they are in control of the brand that you are trying to communicate. Some marketing individuals, particularly those heavy into social media, say the consumer is in control of what a brand is. What do you think? Do companies or consumers have control over a company’s brand?
If you do a lot of freelance creative work, you might wonder what set you on the freelance path in the first place. In the old jobs-a-plenty economy, the answer might have been creative freedom, or indecision about how you wanted to spend your future and who you wanted to spend it with — the old failure-to-commit problem. Or perhaps you were just using the freelance life as a way of getting your foot in the door when you were just out of school or in the midst of a career change.