More often we’re seeing our work on small screens that feature less space and thus require quicker thoughts. Many copywriters focus more on crafting ideas or content which don’t involve lots of conventional writing.
If you are a freelancer or a 1099 contractor, you can work under your own name and social security number, under a DBA, or you can choose a more official type of legal business entity to operate under. Since there are both legal and tax implications attached to each entity, it is best to get your lawyer, financial advisor, and/or accountant involved in the decision-making process.
Be honest. Does every piece of work you've ever done really represent your very best? What you show the world should be a highly curated selection of your absolute finest accomplishments. There’s no room on your resume, on your website, or in your portfolio for work that's "meh."
If you do a lot of freelance creative work, you might wonder what set you on the freelance path in the first place. In the old jobs-a-plenty economy, the answer might have been creative freedom, or indecision about how you wanted to spend your future and who you wanted to spend it with — the old failure-to-commit problem. Or perhaps you were just using the freelance life as a way of getting your foot in the door when you were just out of school or in the midst of a career change.
Would YOU like a job you can do from home, in your jammies, on your own schedule? Doesn’t that sound great? Then consider becoming a freelancer! Just know — there’s no starting salary, no benefits, no support staff, and no free coffee. And no clients or leads. But if you follow my exclusive, six-step program, you too can answer the “what do you do?” question by saying “I’m freelancing right now” (instead of “I got laid off” or “I’m between jobs”) — and really mean it.