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Today's Top Stories - 01/06/2009  
Taking 3-D to a new dimension: the TV (LAT)
For nearly a decade, television makers have been asking consumers to ...
Internet-Ready TVs Usher Web Into Living Room (WSJ)
After more than a decade of disappointment, the goal of marrying television...
Hollywood’s Superheroes Save the Day (NY Times)
The movie business is quietly celebrating solid results at the multiplex.
Ads to Go Leaner, Meaner in '09 (WSJ)
Evidence that marketers wanted ads to work harder began appearing last ...
Early digital TV converter box buyers get more channels now (USA Today)
As consumers start hooking up converter boxes in anticipation of nation's...
Advertisers Won't Mourn Loss of Consumerist (Clickz)
The loss of a popular media outlet with a young, well-educated readership...
Media Agencies Ready to Rumble for ROI (Adweek)
Economic tumble will intensify the scrutiny of every client dollar spent.


Marketing Moxie  
Your First Portfolio—an Industry Survey
Tim Brunelle, 01/05/09
My first portfolio was truly awful. Bruce Bildsten was at Fallon at the time, and was kind enough to tell me the truth. It took almost a year, numerous revisions...

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SEM Skinny  
How to Use Your Company Blog to Help Your SEO Efforts and Drive More Sales
Nick Stamoulis, 01/02/09
You might have a jaundiced view of blogs, since it seems that everyone has one these days. However, blogs are a vital and integral part of your company’s Search Engine Optimization efforts.

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View from the Cheap Seats  
The War On Talent
Danny G, 12/30/08
Good people are everywhere. And it’s like not the ad industry has requirements. There’s no certification to acquire. No Bar exam to pass. Anyone who wants to get into the ad industry can try. Many try, but only some succeed. Consequently, it’s not a job seeker’s market and never has been.

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Guest Column  
Creative Rock Star
Steffan Postaer, 12/29/08
Another best of 2008! This article by Steffan Postaer was one of the years' most popular pieces. Please enjoy this article again and have a safe holiday season.

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Devil to Pay  
Tic, Tac, Dumb
Richard Laermer, 12/26/08
The best of 2008 continues. Enjoy this Devil to Pay from January of '08. Have a wonderful and safe holiday season.

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