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Stop Looking For a Return On Investment In a Single Application	08/20/08
As you're reading this, you're probably working with a number of applications - perhaps an Ecommerce Application, Customer Relationship Management (CRM) system...

Hanging-On While Your Agency Is Laying-Off	01/27/09
Over the years I’ve observed a few key traits that can help position you as a rock star an agency can’t live without, versus someone who can be made available to the industry.

Advertising is Subjective?	07/29/08
I wish I had a nickel for every time I heard that advertising is subjective.

Seven Reasons Why the iPhone is More Computer Than Phone	07/30/08
You had to be living in a cave over the past ten days to miss the iPhone hype, and while it’s now replaced by the Batman hype, I thought I’d share with my experience a week or so in.

Jumpstart Your Blog	08/27/08
Some join with the best of intentions. Others start a blog because someone from marketing twisted their arm. Still others were on a drunken bender...

How Being a Social Network Butterfly Can Help You Land a Job and Improve Your Career (Part Two)	09/30/08
You can get much more from social networks than just a chance to show your mettle. SoNets are a great source of education. Other users can help you solve problems...

Marketing Yourself in the Recession	12/15/08
Layoffs are a daily occurrence in this recession. Too many of my friends and colleagues have found themselves involuntarily benched. If thousands in each industry are on the street finding a new job ...

Get Your Shiznit Together, There Will Be Blood	12/22/08
Unless you've been living under a rock (sometimes known as working on a shoot) for the past three months, you can't help but be wondering if you're going to lose your job in January.

The War On Talent	11/06/08
Good people are everywhere. And it’s like not the ad industry has requirements. There’s no certification to acquire. No Bar exam to pass. Anyone who wants to get into the ad industry can try. Many try, but only some succeed. Consequently, it’s not a job seeker’s market and never has been.

Salary and Title Expectations	02/27/09
You don’t have a lot of bargaining power if you receive a job offer these days. But there are some rules to keep in mind that will help keep your expectations in line and guide you through the process.

And I Quote…	07/24/08
Some thoughts for us.

Fun with Pay per Click Math – How Much Can You Afford to Pay?	08/01/08
As professional search engine marketers, we have clients asking us to generate X sales per day or per month while spending Y dollars.

How Do You Write a PR Proposal?	08/13/08
I often get asked from younger and freelance PR professionals how to write PR proposals for potential clients.

Cutting Off a Campaign’s Legs	09/05/08
It used to be a real virtue to present an ad campaign idea that “has legs.” Now, it doesn’t matter so much. Today, it seems we’re committed to prematurely amputate any campaign that has legs. Is that a good idea?

The End Game: Starting Your Own Agency	12/31/08
I never thought I would work in advertising. When I was 13, I spent one of those “career days” with Lee Lynch, founder of Carmichael Lynch. Advertising looked like fun, but not like a career.

Managing Expectations	09/18/08
Whether you’re in-house dealing with the head of your department or C-level executives, or at an agency dealing with clients, you always have to manage expectations.

Thank You For Hiring Me…I Would Like to Give My Two Weeks Notice Now	10/14/08
Looking back now having had a successful career in an industry that afforded me everything I wished for – there are still key lessons on how to survive the turbulent and wonderful world of advertising.

Is Originality Dead or Is It Too Risky?	10/28/08
When was the last time you saw a movie that was based on original content – where the basic premise was not a sequel, a remake, or based on a true story? Have we simply run out of original ideas?

Trust Yourself and Enjoy the Pay Off	11/25/08
Let’s face it; times are tough for many people right now. With an uncertain economy and job security on the line, the one thing on the minds...

Making Sense of Social Media	11/24/08
When your 80-year old mother forwards a video to you each day and your mother-in-law writes a blog, you can't help but pay attention to the growth, acceptance and utility of social media.

Why Social Media is the Most Efficient Marketing Possible	12/02/08
The explosion in marketing and message conveyance opportunities is simply breathtaking. We've gone from 3 TV stations to 500+. Satellite radio. Hundreds of new magazines. Out-of-home advertising...

Best Way to Display Radio Ads

11/09/01

Social Media News Distribution Comes of Age	01/08/09
For almost two years, I have been helping clients evaluate and implement social media news distribution. The use of Web 2.0 technologies for news distribution has really grown, and has reached the point...

Why Athletes Are the Perfect Team Players in Media	08/19/08
The perfect team players in media are athletes. Being a former professional athlete myself, I know what I want and what I like and I know that my wants and likes influence others.

How a Company Can Manage Their Reputation in the Search Engines	08/22/08
Whether you’re a Fortune 500 company or a sole proprietorship, reputation management is a factor in the perception of how potential customers see your company and its goods and services.

Content Marketing is What's Next	09/09/08
An ad is a great way to encapsulate information into a tiny bite. Think of it as a tiny cracker with a piece of cheese. It leaves us wanting more.

LinkedIn: It’s All About the Platform, Baby	10/31/08
Professional/career social network LinkedIn continues to feel the pressure from other social networks, particularly Facebook, when it comes to offering users a more lively...

In Praise of Taking Your Eye Off the Ball	12/09/08
Coaches tell us when we are first playing sports to keep our eye on the ball. But when I was very young, my father, who spent most of his life either in or arguing about ...

Illustrating Experience During Sales Process Is Vital to Success	08/07/08
Most PR practitioners would tell you there's an element of sales in media relations and other common PR practices...

Standing Out	11/04/08
With financial markets collapsing all around us, a real estate crisis of gargantuan proportions and an economic environment similar to – if not worse than - the Great Depression era, it is no surprise...

How to Get Headhunters to Do Back Flips For You	02/20/09
Distinguish yourself as being one of the best that every headhunter wants to know.

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