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4 votes, 5 stars  Stop Looking For a Return On Investment In a Single Application08/20/08
As you're reading this, you're probably working with a number of applications - perhaps an Ecommerce Application, Customer Relationship Management (CRM) system...
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I wish I had a nickel for every time I heard that advertising is subjective.
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I often get asked from younger and freelance PR professionals how to write PR proposals for potential clients.
1 vote, 5 stars  Jumpstart Your Blog08/27/08
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1 vote, 4 stars  Why Athletes Are the Perfect Team Players in Media08/19/08
The perfect team players in media are athletes. Being a former professional athlete myself, I know what I want and what I like and I know that my wants and likes influence others.
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Whether you’re a Fortune 500 company or a sole proprietorship, reputation management is a factor in the perception of how potential customers see your company and its goods and services.
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