Some days you read the stuff people send you (stuff is the nice way of saying it), and your head can't stop shaking left and right with wonder. Why are these f------ e-mails, tweets, and status updates being sent my way when I could not care less about what these people have to say? Then you add wistfully: They know it, too.
Most people have yet to learn there is a yawning gap between writing and typing. People we know have keyboards with them 24 hours a day and are bombarding us with "knowledge" that is pivotal to only them, beyond trivial, and worse, eye-roll-inducing. Do our acquaintances want us to think less of them?
Is this another Groucho Marx moment where the person who writes us doesn't want to be a member of a club that would have him or her as a member?
No. It's just Lack of Substance Syndrome, and it's making life online unbearable.
I thought of an idea: For the next 30 days, every IM, SMS, blog comment, post (don't you dare include this), mail, update, tweet, or whatever you receive from someone who wasted his or her time to waste yours, write this person these words:
"Please don't send me anything unimportant, or I will stop conversing with you for the rest of your life. And I'm not being dramatic."
Simple. It's so simple it might work. You can hope this person will see your point and hate you for it. Hate you so much he or she will never bother you again. See, if this person is a real friend, he or she will either a) realize he or she been bombarding you with messages that are stupid and will wizen up chumpiness, or b) he or she will call (imagine a phone call you will actually pick up for) and talk through your need for something
useful.
If they're a quasi-work-related-friend-who-uses-you, say the kind who sends you a LinkedIn hookup when he or she is about to get canned, chances are you will get 1,000 excuses and reasons why it's "not the case." But, no. If the return e-mail is more gibberish, you must immediately blacklist this person from your e-mail, unfollow, de-Facebook, Link-Out, delete the picture on your phone, and make said person go away.
There is a way to do this automatically now, and it's rather ingenious. This new add-on for Firefox called Ex-Blocker (http://bit.ly/9MgjoK) makes it so you will never see mentions of them on any social networks if they turn up in anything. I use it all the time. It's remarkable.
In this please-someone-send-me-something-I-actually-want-to-read world, everyone who abuses you with a lot of typing that turns out to be nonsensical crapdom deserves to be called an "ex."
This could be the start of something. It doesn't have to be big. I see it as an environment free of b------- where you and I communicate but everyone else sits on their hands. It is a world we can love without ever bitching. That's enough for me.
Tweet me @laermer. Or choose not to.
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| Steph (LMAO) |
on 31 Jul 2010 at 11:54 pm |
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| I got a giggle out of this one. I think you do have a choice.. HOWEVER i still have an ethical dilemma about what to do with a few close friends gone rogue on twitter... Whenever I update ( usually when i happent to remeer twiter exisists) I get at least 10 of theirs before i get to the good stuff lol... how do you address that?.. I am glad to see that there are plenty of people who are not consumed by the *stuff* sooo much that they are not able to state their observations due to a fear of being shunned by the masses who believe this is the norm.LMAO ....just wait for it.... there will be some study down the line that will claim the begininning of narcisisticexhibitionisteria disorder. triggered by lack of substance syndrome - naturally ;). Furthermore catalyzed by capitalism and dementia from data mining. |
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| Bitch and Moan |
on 30 Jul 2010 at 5:00 pm |
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| Whiny dude: learn to deal. Small talk has been the bane of humanity for centuries, social media is nothing new. Get used to the fact that what's important to others might not be as important to you, and go back to measuring your life in coffee spoons. |
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| LC (Dallas) |
on 30 Jul 2010 at 12:34 pm |
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While I don't mind the cacophony of Facebook and Twitter as much (mostly because it's voluntarily subjecting yourself to the inane), it's the blogs that say nothing that really get to me. When I link to someone's post, I want to read something substantial, not a rehash of the same thing I've read on six other blogs, a verbatim summary of another blog they link back to (and no opinion or additions to add), some made-up "facts" that a real pro would know are a fraud (which helps no one and seriously hinders the newbies who don't know better), or the self-proclaimed gurus who don't know any more than the rest of us.
I think writers are now dealing with what graphic designers have been experiencing for years: people think that just because they have a tool, they are now professionals, despite not having training (even self-taught) or ideas to contribute. |
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| Artie (Chicago, IL) |
on 30 Jul 2010 at 10:38 am |
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What a curmudgeonly, Andy Rooney-esque post.
Nobody "sends" tweets and status updates your way. You need to actively choose to read blogs, subscribe to groups, follow and connect to people, and actively read your Facebook or Twitter feeds in order to be looped in to what is essentially a collective stream of consciousness. Being subjected to a ton of useless info is a choice YOU make. No one forces you to waste time on the Internet!
I will grant that banal and pointless e-mails and IMs are annoying and take up brain space that we'd rather not relinquish. But it's easy enough to tune those out. Spouting off to complain about everyone else spouting off seems redundant at best, and hypocritical at worst.
As for me, I'm happy to be a contributor to the cacophony! |
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| CM (West Palm Beach) |
on 30 Jul 2010 at 10:38 am |
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| I'm FaceBook-free as well: closed the account months ago. Twitter is dormant - I never log on. And I don't miss ANY of it! |
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| Mary Ellen Elias (Norwalk, CT) |
on 30 Jul 2010 at 10:32 am |
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Author Author!
In a world of really bad Reality(?) TV and Blaahblahblahgomania, everyone wants (and gets) their 15 mins. (or sound-bite seconds) of what, fame? Attention?? It's frightening.
Confession: Like you, I've vented in my own post and call Facebook, Assbook, so I'm guilty, too.
Takes the advertising adage: "everyone thinks they can write" to a whole new subterranean level. Think: inferno.
Oh to be Peggy, a Madwoman who typed on a lonely Smith Corona, back in the day when phones still had cords and holes for dialing. |
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| Dago T (Dum Moines Ioway) |
on 30 Jul 2010 at 9:51 am |
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AMEN AND THANKS RICHARD!!!
There's an easier way: Just turn off Facebook, et. al.
Dr. Max. Maltz's book from the 70's on Psycho-Cybernetics basically says it takes 21 days to "retrain" a habit, good or bad. I am about 30 days clean off Facebook. Most of the people I was "friends" with were people I haven't seen in years.
Needs and wants - I don't need 'em and I don't want 'em. It was NOT a positive networking experience. |
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About the Author Richard Laermer |
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Richard Laermer is CEO of New York's RLM pr, representing, among others, e-Miles, Epic Advertising, Yodlee, Revolution Money, HARO, Smith & Nephew, and HotChalk. He was host of TLC's cult program Taking Care of Business and speaks on trends and marketing for corporate groups. You can read Laermer on The Huffington Post and on the mischievous but all-too-necessary Bad Pitch Blog. For more like this, follow him on @laermer.

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