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Featured Columns
Original articles from industry thought-leaders.

Guest ColumnGuest Column
Original and insightful articles from the biggest names in the business
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Creative CornerCreative Corner
The best creative thinkers and doers write about what it takes to cut it in the world of art for commerce.
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Career OxygenCareer Oxygen
Breathe life into your job hunt or simply get the know-how you need to manage your career effectively.
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New Media EdgeNew Media Edge
The most up-to-date- trends and thoughts on digital marketing and the most effective ways to capitalize on ever-changing technology.
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Marketing MoxieMarketing Moxie
The brightest minds in marketing share thoughts and opinions on new strategies and old favorites.
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View from the Cheap SeatsView from the Cheap Seats
Danny G lets loose with controversial, often hilarious and on-the-mark anecdotes about the advertising biz.
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Very Public RelationsVery Public Relations
PR masters discuss the art of promotion, and shhhh, spinning.
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SEM SkinnySEM Skinny
You can't ignore it. SEM and SEO are here to stay, and rule.
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From the FrontlinesFrom the Frontlines
Real careers, real stories, never dull.
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Devil to PayDevil to Pay
In the Devil to Pay series, Richard Laermer explains WHAT a real life successful service business is and WHY the old rules are out the freaking window.
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DEVIL TO PAY
Then the Bullsh*t Stopped
Most people have yet to learn there is a yawning gap between writing and typing.
Beneath the Brand: Marketing 101: Practice What You Brand
 
Beyond Madison Avenue: The Need for Paid Creativity Will Never Go Away
 
Digital Pivot: Minor Leagues Connects on a Digital Platform for Ad Buyers
 
Flack Me: Target Is Targeted in Minnesota
 
MARKETING MOXIE
Ten Tips for Choosing an Agency
CMOs and marketing directors are faced with a decision that gets harder every year -- how to choose an agency. It’s a challenge that surpasses swings in the economy or geographic orientation.
Beneath the Brand: Customer Service as a Marketing Strategy
 
Beyond Madison Avenue: The Need for Paid Creativity Will Never Go Away
 
Digital Pivot: The Viral Redemption of Shirley Sherrod
 
Flack Me: PR Pledge: Publicize the Positive
 
NEW MEDIA EDGE
Moving Beyond Using Social Media Like Traditional Media
The rush of brands wanting to add social media components to their advertising campaigns is quite sickening. Have we really not evolved beyond the methods used in TV, print, and radio?
Beneath the Brand: Customer Service as a Marketing Strategy
 
Beyond Madison Avenue: The Power of a Great Ad Campaign
 
Digital Pivot: Maybe Natural Selection Will Improve Social Media
 
Flack Me: Facebook Relates to PR Professionals
 
GUEST COLUMN
Ironically, It Was Smirnoff Who Was Actually 'Iced'
When creating an advertising or marketing plan, usually the idea is to promote a product so that it gains in popularity and awareness and sales rise continually for a long period of time.
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BEYOND MADISON AVE. BEYOND MADISON AVE.
The ad industry's cutting edge blog.

DIGITAL PIVOT DIGITAL PIVOT
A blog about new and digital media.

FLACK ME FLACK ME
Public Relations from the inside out.

BENEATH THE BRAND BENEATH THE BRAND
A blog for leading marketers.

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