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March 8, 2011
iPad-Induced PR Productivity
With Apple's iPad 2 about to debut, it's clear from the original model that iPads, and, very likely, tablet computers in general, are going to yield productivity enhancements in PR routines, presentations, and general creativity. Our iPad has freed us from the desktop; downloading – that is, printing – RSS feeds to our main Mac from the breakfast table or living room sofa gives us a head start on business functioning. And that's just one example.

The iPad screen is gorgeous, the new model has a camera for teleconferencing, and apps are available for virtually any need – except that we aren't yet keeping our checkbook on ours, which is probably a good thing. Seriously, it's advisable for PR folks in either corporate or home offices to be paying serious attention to the productivity enhancements the iPad and its tablet kin are making possible. And, if you have an iPhone, Apple's new iOS reportedly can make it an ever-present wireless iPad hotspot  (providing that your telephone company cooperates, apparently).

So, beyond Apple's own website, we refer you to this piece by CIO magazine on "How to Prepare Your Enterprise for iPad 2: Expert Tips". You'll have to register with CIO to take full advantage of the post, but it's free and provides decent coverage of a fast-evolving communication frontier. The posting compares iPads with laptops, recommends some "must-have" productivity apps and discusses the advisability of simply giving iPads to staff members.

For us, we feel untethered by our iPad, and it's a good, extra-energizing feeling. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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