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December 28, 2012
Best of TZM: The Ten Commandments of a Job Search
The employment market in the second decade of the 21st Century is literally topsy turvy. All of the rules that we have all come to love and respect over the years no longer apply. It is a new day, a new world, and all bets are off. Unless you have a job, don’t assume you garner the respect of employers, headhunters, and hiring managers. The only surefire way of landing is to be networked, known, accomplished, and have a track record that is virtually visible to all. If you can’t be found, you do not exist.
Under this duress it is helpful to have faith, patience, fortitude, and a solid savings account that will allow you to endure a lengthy hunt. Getting back to the faith part — there are also rock-hard principles or commandments you need to commit to memory and live daily.
  1. Thou shalt not sit idle and whine.
  1. Thou shalt not go after job opportunities without passion and enthusiasm.
  1. Thou shalt not have a resume that ignores your accomplishments. 
  1. Thou shalt not overlook the importance of a network.
  1. Thou shalt not only use job boards and classified ads.
  1. Thou shalt not stay cloistered to your computer and couch; get out and mingle.
  1. Honor thy network and give, not just receive. 
  1. Thou shalt not lie on a job application.
  1. Thou shalt not settle for just any job.
  1. Remember to take a break from the search, perhaps on Sunday.
By the same token, if you find yourself at the end of your rope and the search is not fruitful, consider the following ten commandments of unconventional search.
  1. If you can’t find a job, make a job and do it daily.
  1. If you see a job that fits, volunteer to work for free for a trial period.
  1. If you are passionate about your career and work, blog about it, make it frequent, and keep it going.
  1. Employ social platforms to convey your passions, experience, accomplishments, and knowledge. 
  1. Get out from behind your desk and join your professional or trade association, volunteer for duty, and shine a light on yourself.
  1. Form a weekly brainstorm network group focused on your profession and meet weekly for breakfast, lunch, or dinner to compare notes and exchange ideas.
  1. Volunteer with non-profits that are related to your field, industry, and/or sphere of influence.
  1. Read daily, including technology trends, business news, blogs about your field, websites that cater to entrepreneurs, and global events that may impact your life.
  1. Find a mentor; someone who can advise, counsel, and critique. 
  1. Start a business. Consider your abilities, passions, and strengths as building blocks and see if there is a business plan hiding within.

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Gerry Corbett is the PRJobCoach at prjobcoach.com and CEO of Redphlag LLC, a strategy consultancy. He has served four decades in senior communications roles at Fortune 100 firms and earlier in his career in aerospace and computer engineering with NASA. He has a B.A. in public relations from San Jose State University and is a member of the International Advertising Association, National Investor Relations Institute; Arthur Page Society, National Association of Science Writers, and International Coaching Federation.

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