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May 4, 2010
Your Kid's School Needs an iPhone App

Here's a new PR channel -- create an iPhone app for public and non-profit groups, like schools, colleges, and charities. We're not saying this is brand new, for we don't know for sure, but we're impressed by an iPhone app that's being launched today by the Edison Preparatory School in Tulsa, Oklahoma. 

The Edison school is a grades 6-12 public school in Tulsa. As of today, it has a free Edison Prep app whose promo announces, "Students, parents, graduates, colleges and community supporters can now stay up-to-date and connected with the exciting activities at Tulsa Edison Preparatory High School and the Edison Foundation."

Isn't that terrific? Parents can reach for their iPhones to find out what's happening at their kids' school, and, by extension we imagine, anyone could do the same for an educational or other type of organization. We don't know, though, this is all new to us, but as they say, it's awesome.

MacroSolve, Inc., the firm that created the Edison School app, says its believed to be the first app of its kind in the nation.

"Edison," it says, "will use the app to communicate with students, parents, and the local community. The app will provide immediate, real-time information to the Edison school community regarding school schedules, extracurricular events, volunteer opportunities and many other pertinent school activities."

We don't know how one goes about updating an iPhone app -- this is all so new to us. (Apple's Web site has guidance on developing apps.) However, we know a new PR channel when we see it, and apps for schools and non-profits certainly seem to be exactly that.

The Edison Preparatory School, "Home of the Eagles," is now the home of its own iPhone app. It's also got a terrific Web site.

Are we seeing our Web- and app-centric future here? We suspect so.  

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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