This may be more in marketing's purview than PR's, but it's communication news well worth sharing on Flack Me. YouTube is going live. The online video channel is rolling out YouTube Live to provide live coverage of concerts, sporting events, interviews and even conventions and professional meetings. You can get a sense of the possible offerings here.
Whether YouTube TV will eventually replace cable TV, as unlikely as that may seem, isn't the concern here. Rather, it's to make known a potential new means of getting PR messages and presence out to wide publics. You folks will decide the eventual importance of YouTube TV as a PR medium, we're just the messenger.
Here's the heart of YouTube's blog post on its new live video option:
"With over 2 billion views a day, it's easy to think about YouTube as a place to watch videos recorded in the past. But you’ve told us you want more - and that includes events taking place right now. In response, we’ve live streamed a number of popular concerts, sporting events, and interviews, but primarily on a one-off basis.
"Today we're announcing the initial roll out of YouTube Live, which will integrate live streaming capabilities and discovery tools directly into the YouTube platform for the first time. This begins with a new YouTube Live browse page (www.youtube.com/live), where you can always find the most compelling live events happening on YouTube and add events to your calendar. Subscribe to your favorite YouTube live-streaming partners to be notified of upcoming live streams on your customized homepage.
"Today, we'll also start gradually rolling out our live streaming beta platform, which will allow certain YouTube partners with accounts in good standing to stream live content on YouTube. The goal is to provide thousands of partners with the capability to live stream from their channels in the months ahead. In order to ensure a great live stream viewing experience, we'll roll this offering out incrementally over time. Partners interested in learning more about the livestream experience can check out today's post on the Partner Communications Hub.... "
There are a lot of other live video outlets, too. Check them out here.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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