Effective PR is, first of all, about knowing what's going on in an organization and ending what's likely to cause relational harm should it become known or misinterpreted publicly. Like listening in on your allies around the world, as the National Security Agency was apparently doing. Yes, when the "organization" is the United States of America, it's huge and complex, but it's the job of the President, aided by his communications people, to know what's going on and insure that it's relationally sound.
The continuing disclosures apparently from materials that Edward Snowden leaked from his work at the National Security Agency (NSA) are, or should be, causing President Obama enormous embarrassment, because much of the monitoring that was going on was virtually on a rogue basis. German Chancellor Angela Merkel's cellphone? Come on! Snowden may end up a hero for holding the U.S. and NSA to account - but for now he's certainly caused a "global public relations disaster for (the) Obama Administration," as Josh Gerstein explains on Politico in one of the most cogent pieces we've seen on Snowden's informational whirlwind.
The Wall Street Journal, too, has information on this today.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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