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December 12, 2011
Writing Social Media News Releases
 
For one thing, it keeps on scrolling. That's because, explains Chris Abraham, "people tend to click away from where we want them to be," and you don't want to lose them, at least not too quickly. So scroll-ability is one of the characteristics you want a social media news release to have. Chris discusses writing and coding news releases for the web in this timely tool for keeping abreast of new (web-based) directions in media. 

No, you don't just sit down at a typewriter any longer. But if that's all you once did, you weren't devoting enough thought and awareness to writing a news release, not even then. Now, on the Web, there's even more to think about, but web-based releases probably reach a lot more people — at least they have the potential for doing so.  

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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