The emerging workforce is made up of millennials — men and women born after 1980 — and it's important for PR firms to know how to relate to them. They're different in what they expect a workplace to be, as CNN reported recently.
"We're pretty hard workers, I just think we have a different way of working," one young woman said.
A male millennial colleague added: "I have a girfriend. I have family. I have friends, and these are all things that are very important, because we work to live and not the other way around."
PR firms, like others, are having to meet millennials halfway, or more. Marian Salzman, president of Euro RSCG Worldwide PR North America, whose workplace was the setting of the CNN report, feels that "It's best not to manage (millennials) from an authoritarian position. Rather, she strives to be a leader, peer and student of her young employees. Why? Because they are plugged into the social media revolution that is changing the way the world communicates, including corporate America."
So let's all meet and mingle with each other, with the CNN report as a good reference point.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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