On Beth's Blog, Beth Kanter provides a host of insights she gathered in facilitating a discussion with the NASSCOM India Leadership Forum on "Should CEOs and Executive Directors Use Social Media?"
Kanter's short answer is, "That would be nice, but it depends. ..."
She provides some sample feeds from executives who are posting.
First, though, an organization's social media strategy "should not be implemented by one lonely intern sitting in the corner of your communications and marketing department, It needs to scale with the organization." One of the values of a social media approach to organizational communication is that the entire group gains a stronger sense of purpose and identity, which, hopefully, can be expressed by all to the degree each can handle.
An executive director or CEO can focus an organization around a given personality -- his or hers -- and serve as a "thought leader." That's good, but because social media participation should be personal and not "ghostwritten," an executive's time demands and his or her comfort with communicating at a keyboard are important to consider.
You've undoubtedly heard thoughts like these before. What boosts Kanter's post is the examples she provides from four top executives: Holly Ross, Scot Harrison, Steve Case, and Reeta Roy. Head over to her post and check them out for specific insights into what's possible via social media by top managers.