Here, from O'Dwyer's, is an indication of where the ever-evolving (currently faster so) state of journalism rests. PR people are simply going to have to perfect other relational skills than media relations, and most of you likely know that already. The print media, said veteran reporter George Brock at a NYU conference last month, is "inherently unstable and not the place to be." Before the current Internet/digital era, "there was an extended period of relative calm," and many of us on both sides of the newsroom door probably yearn for it to return. But it won't. Meanwhile, reporters, print and digital both, are increasingly distracted, trying to gain some sort of reliable footing.
Ominously, the NYU panel felt, the ongoing "massive contraction" in print media staffs (and, we'd add, the distracted 'coverage' being offered by digital ones) "is bound to drive an upswing in local corruption." Geez, we need new moorings, but where to find them? And without advertisers as of yore, how to finance them?
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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