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June 16, 2015
Will the Tweet Go On?

How do you position yourself in today’s communications world? What do you latch on to, as you shun – what? Jim Horton muses on the changing media scene in the context of Dick Costolo leaving as Twitter’s CEO. As a now public company, Twitter has millions of users. “Yet, it is struggling.”

On his Online Public Relations Thoughts blog, Horton adds: “There is no guarantee for any medium that it will be successful and growing in 10 years, or even, five. That means PR practitioners, marketers and other communicators should never show too much preference for one medium over another. One never knows when it will disappear .”

Say it isn’t so for Twitter. But even if it could be true over time for a service that’s been letting people express themselves as the spirit moves them – that’s unsettling indeed. 

Photo: REUTERS/EricGaillard  

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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