Over the last year or so Twitter has changed the internet marketing landscape. How long will this change last? Nobody really knows but the creators have brought forth a new tool for communication that has instantly allowed aspiring entrepreneurs to take their businesses to a whole new level. Twitter is still very young and will most likely go through many different programming changes to streamline everything that occurs on the site. Some businesses embrace it, some are scared of it and some are just not sure what to do with it.
It is a communication tool that has not yet been seen in years past. One thing most businesses know is they need to be there. Don’t try analyzing ROI from it just yet. It is one large global conversation filled with sub groups of conversations that all seem to overlap each other. Twitter is definitely a great compliment to any SEO efforts but I doubt that it will replace search engine optimization efforts unless it puts the search engines out of business. Search engine marketing efforts as a whole are introducing Twitter into their approaches to help build business. The important thing to note is that there is no magic pill to online marketing. The best marketing campaigns usually have many different marketing wheels spinning at the same time. Twitter should be just another wheel. SEO works in a different light by allowing websites to become visible in a sea of competitors and on Twitter you have to kick, yell and scream to get people to engage in conversation with you. As some of you have seen already that Twitter comments are slowly starting to make it into search results which is probably causing many SEO professionals to salivate in front of their computer screen.
From an industry standpoint it is tough to say where Twitter will go from here. They are kind of where Facebook was a few years ago. They still have many choices and decisions to make which could impact their future. Many social websites start to receive heaping amounts of traffic but are clueless on how to turn a profit from all those visitors. If Twitter succeeds in being the first real time search engine which it very well could you will see a slight shift in SEO efforts. For it to affect the SEO industry completely you will need to see Google crash and burn and highly doubt Google is going anywhere anytime soon. Twitter has created a great way for professional internet marketers to compliment services they offer for their clients. Twitter is most likely going to strengthen all SEO efforts conducted online by internet marketing professionals for some time to come.