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July 18, 2007
Why a Porn Site Might Be More Enjoyable Than This Column
 

A porn site says you need something. And here it is.
This column says you are something. Now, go inside and do the work to find it.
A porn site says life is commerce, a series of paid transactions—pay this and get that.
This column suggests you and your life should be utterly free. Right now.
A porn site reduces life and existence to a slavish, animal state of possession and domination.
This column seeks to point the way to something higher, something deeper, more essential.
A porn site only deals in the outside, the periphery, the boundaries of ourselves.
This column seeks your very center core, thereby exposing its own.
A porn site's focus and tactics are startlingly similar to most marketing campaigns.
This column's focus is not selling anything insubstantial and temporary.
A porn site offers you pictures of…well, you know.
This column offers pictures of…well, you can see.
 

Now that you've been warned, proceed if you wish.

Someone once said that everything we do is a self-portrait of ourselves.
Okay. Then let's investigate this.

Are you plastic, lifeless, phony, fake?
Are you ugly?
Are you loud, obnoxious?
Are you a slave?
Of course not. We must be talking about your co-workers, obviously.

Then are you intelligent, talented, kind and caring and free?

Because my suggestion is that rather than letting your work, your projects at hand, your coworkers, popular culture and clients influence your work and career, put your deepest self into your work.
Don't lose yourself in the hours, demands and stress of a service industry.

I'm calling for the development of a New Creative Human Being.
One who will cause more smiles, more joy, more wisdom, more light, more positivism in this world.

How to become this New Creative Human Being?

You begin by destroying habits—from the habitual Photoshop filter tricks to the Friday night beer gang to the latest comedy rip-offs. Distrust the familiar that has brought you to where you are. Understand that life is forward, not backward, that life is constantly flowing and changing like a river. Embrace the mystery of the unfamiliar, the uncomfortable. Your work will get brighter and most of all, so will you.

But you must first learn to live and work courageously. You must learn to drop all fear and doubt in yourself before it can show up in your work.
Or you must remain bound in the past.

You say how can this be possible?

How much time you do spend with yourself?
Time spent in stillness, observing life without any judging?
Without wanting or expecting?
How much time do you spend experiencing your deep, universal connections with strangers?
How much time spent trusting, daring, exploring, living your life fully with freedom, nothing to hide, nothing to lose?

Or do you live and work in habit, wanting, needing to be part of a group, an animal pack?

Well, remember that a porn site is easy to find. It belongs to the past, the accepted, the status quo. It's out there for you. Easy to find.
What I'm suggesting is in the great unknown. I can offer no web link to instant gratification. It's in yourself right now.
I can lead you to the boat. I can point to the road, or to the skies above. But the journey is yours alone.

I hope we meet on that path one day.


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As a strategist, writer, designer, producer, director, actor, musician, performer, teacher, trainer and speaker, creative marketing was a potentially ideal career for Paul. Yet after years of winning dozens of global creativity awards with various agencies, Paul gave up the awards pursuit and became a professional human being.

Paul launched the1101experiment in 2001, focusing on bringing top-level strategy, creativity and multi-dimensional success to global brands, but with an added emphasis on positive ethical and social opportunities. Paul's thinking has been published worldwide and has predicted many global cultural shifts long before they happened. 
Paul leads a mastermind network of friends, colleagues and multi-talented professionals from around the world who are strategists, writers, artists, web, social and interactive specialists, who are involved on all client work.
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