Search engine optimization, or SEO, is one skill that can be utilized in just about every industry. Gaining visibility online is important because it helps spread the word that your company exists, and it doesn’t matter if your company is a fitness gym, a dentist’s office, or a social media firm. You might be interested in an industry that has nothing to do with the Internet, but it still has a website. This is why SEO is so important for those looking for work or trying to improve their marketability – it’s a skill that can set you apart from other candidates, but incredibly useful at the same time.
Why Employers Love SEO Knowledge
It is first important to understand how SEO works. For those who do not have any background in SEO, it will likely appear very complicated. This is now an entire industry full of experts who make SEO their full-time jobs. It involves analyzing data and understanding the Google algorithm and different coding options in order to improve ranking on a Google search engine results page (SERP). However, this type of advanced SEO isn’t necessary for someone looking to apply for a job outside of an SEO or online marketing department.
Understanding even the basics of SEO is appealing to employers for a few reasons:
Great for startups. Startups might not have the money to hire an SEO expert, so industries that don’t focus on Internet marketing likely won’t understand how SEO works. If you can go into an interview and explain that you know the basics of helping gain visibility online, any startup would be thrilled.
Well-Rounded. Understanding SEO proves to an employer that you’re well rounded and interested in what makes a business successful. Who wouldn’t want that in an employee?
Understanding Customers. Understanding SEO deals a lot with understanding Google, but it really should focus more on understanding the customer and/or client.
Proving that you know what makes people click on a website helps to prove that you understand your audience.
If you are applying for any type of business or marketing position, understanding SEO is essential. This shows that you know how the Internet works, and you know how to analyze data that can say something about customers and clients. Although they may have taught SEO in universities in the past, it’s never too late to learn.
How to Get Started Understanding SEO for Any Industry
When it comes time to figure out how SEO works, there are really three basics:
1. Linking. The more outside websites that link back to your website, the better you look in the eyes of Google. This is a big reason you will move up on a results page. One of the easiest ways to make this happen is through guest posting, or offering content to other websites in exchange for a link back to your website.
2. Keyword Research. You will want to optimize your site and your content for keywords that people might use to search for your site. This will help Google determine which results page you should appear. Choosing keywords to target means using different tools to analyze competition and search volume. Once you have your keywords, you place them throughout your website as well as in your Meta tags.
3. Relevant Content. SEO is also about creating a website that is relevant to your audience, and this means content. You will want to make sure all of your content is original and caters to your audience’s behaviors online.
Understanding the basics of SEO is as easy as reading this article; however, it helps to try out a few SEO tactics and do a bit more research by reading some of the top SEO blogs like SEOMoz, Search Engine Roundtable, and of course my company, Higher Visibility.
Are you an employer who would like to see an employee with some SEO knowledge? A candidate who has experience with SEO helping him/her get a job? Let us know your thoughts in the comments below.
Amanda DiSilvestro is a graduate of Illinois State University. Although she graduated with an English Education degree, she found herself working as a full-time blogger at Highervisibility, nationally recognized as one of the best SEO companies in the country. Connect with HigherVisibility on Google+ and Twitter to learn more!