Los Angeles is a major regional commercial hub and Lisa Elia Public Relations based there is a well-established PR firm. But there's no reason why the concept of a Media Day like the one Lisa Elia is planning for the fall couldn't be picked up on in smaller locales.
The idea is to have business owners and entrepreneurs meet and learn about their local media outlets. How often do business people, editors, and TV producers do that in your area? Not often, we'd bet.
"Guests," says Lisa's news release, "will learn from a panel of 12 members of major media outlets, discussing their likes, dislikes and what makes them want to cover a person or product. There will also be opportunities for guests to network with the other 300 entrepreneurs who will be in attendance and to learn about the newest and best business tools." Your media day might not have a panel of 12 and an attendance of 300, but, nonetheless, it would be an opportunity to bring media and business people together at a time when the media setting is changing and businesses are not only stressed for gains but no doubt puzzled over how to put themselves across.
"Know your territory" is an apt approach for both groups, and a Media Day in your area could be a great learning junction for business and the media. Read Lisa's news release to see what she has in mind for the Los Angeles occasion, and pick up on the sample tips she offers to entrepreneurs and businesses at the end of it.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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