Any PR practitioner who has tried to convince a business to start a blog knows it's not often an easy go -- not that it should be in some respects. A business shouldn't start blogging without someone with a flair for doing it to handle the writing, comment monitoring, and upkeep. There also needs to be a resolve to keep a blog going, for its benefits aren't likely to be immediate. Even so, convincing companies that blogs are valuable proves challenging.
We're providing B.L. Ochman's post, "Seven Reasons Your Company Should Be Blogging." It explains why blogs are right for our evolving social media-sparked marketplaces. Here are B.L.'s seven pointers. Read her supporting reasoning:
- Humanize your brand.
- Establish trust.
- Generate leads.
- Communicate frequently with your audience.
- Be recognized as an authority and source of exclusive news.
- Provide crisis communications.
- Blogging is fun.