Why Amazon Is The World's Most Innovative Company Of 2017
By: Fast Company
Picture your ideal neighborhood. What does it look like? Is it manicured, with buildings set in a pattern so that everything flows together, designed for perfection? Or is it gritty and spontaneous, the kind of place where a restaurant might move into the space that used to house a dry cleaner? Boxes bearing the Amazon logo can arrive at doorsteps in either of these environments, of course, but Amazon’s founder and CEO, Jeff Bezos, prefers the second type.
"I think neighborhoods, cities, and towns that have evolved are more interesting and delightful than ones that have been carefully top-down planned," he tells me when I meet him at Amazon’s Seattle headquarters in November. "There’s just something very human" about them, he says.