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January 12, 2015
Who Says an Ad Career Isn't Sexy?
 
In most creative jobs, one can find an attractive element. For the longest time, advertising and marketing had a sexiness to them.

Apparently, not anymore.

According to the New York Magazine, there is a report about the sexiest and unsexiest creative jobs, and advertising topped the list as the least sexy creative career.

Really? Compared to what?

Others in the least sexy category were interior decorating, using math in a new way, gardening, and writing a new computer program. 

The sexist creative careers, you ask? Being a photographer, recording music, making clever remarks, and playing sports all made an appearance.

What happened to advertising? Has the influx of programmatic advertising and predictive modeling sucked the sexiness out of the industry? Has the industry's reliance on the bottom line versus creating messages and images with that "gut feeling" removed the creative romanticism that drew many people to it in the first place?

Hard to say. The article has the link to the report included, and it would be interesting to hear more thoughts about it.

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Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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