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January 9, 2009
White Hat SEO Techniques: How to Build Relevant One-Way Links to Your Site Using a Blended Link Building Approach
A casual search of Search Engine Optimization strategies will result in a lot of talk about White Hat vs. Black Hat SEO methods. Black Hat SEO methods are unethical, short-term link building methods that are counterproductive and highly likely to get your site severely penalized by search engines. White Hat SEO methods are designed for long-term success and are truly the only link building strategies to consider. White Hat methods take more time to show results, but when it comes to your company’s Internet marketing, there are no shortcuts.
So how do you build high-quality, relevant inbound links to your site using a blended linking approach? These tips are a fine way to get started:
Quality trumps quantity—A lot of people are swayed by the promise of ‘1000s of inbound links!’, but it’s not the quantity of inbound links that helps you rank well, it’s the quality. Links from well-regarded sites that rank well are immediately effective and have a much more positive impact on your ranking opportunities than links from sites known as “link farms.”
Good Content!—This point gets mentioned quite a bit because it is the best way to attract quality, relevant inbound links to your site. Well-written content rewards your readers by giving them something valuable for investing their time. Moreover, Web masters of other sites are much more inclined to include links to your site if your content is valuable to their readers! The importance of this cannot be overstated.
Syndicated articles—Don’t be put off by the additional expense of syndicating articles. The owners of other sites are constantly on the lookout for well-written content to add to their sites, and the links you can include in these articles are some of the best inbound linking opportunities around.
Issue press releases—Like syndicated articles, syndicated press releases can attract the kinds of relevant inbound links that enhance ranking opportunities. Just make sure they are newsworthy, topical, and well-written. Use them to announce new products, site features, promotions, or events.
Blog optimization—If you have a blog on your site, make the extra effort to optimize each blog post by focusing one aspect or idea per post. Include this idea in the title of the post and naturally throughout the content. Optimized blogs rank well in searches, and consistently well-written posts attract links from other blogs, as well.
Keep adding fresh content—This benefits your site in a variety of ways. Fresh content gives your visitors a reason to check your site more often. Search engines will be more inclined to index your site more often if you update your content regularly. And fresh, topical, well-written content provides more inbound linking opportunities.
All these White Hat SEO techniques will take time to achieve results, but they are analogous to laying a foundation for a building. If you make the extra effort to do things properly, and take proactive steps to ensure your website is structurally sound, your site will be built for long-term success. It will also attract the precise type of inbound links you’ll need for better ranking opportunities. Invest the time and resources in a site that is built to rank well and it will surely happen!

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Nick Stamoulis is the president of the full-service Internet Marketing Firm, Brick Marketing.  Nick’s philosophy and strategies can be found in his SEO blog the, Search Engine Optimization JournalNick Stamoulis is also the editor and publisher for seven Internet marketing-related blogs: Pay Per Click Journal, Social Marketing Journal, Blog Marketing Journal, Email Marketing JournalLocal Advertising Journal, and Online Publicity Journal.

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