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August 1, 2011
Where's Your Content Coming From?
 
You're out on the Web with a vast public awaiting your next words...and you've got nothing to say. Many of us are in that situation after signing up for Twitter and Facebook and starting a blog or two. 

The pressures for new content to keep a Web presence fresh and engaging can be grueling. So let Brendan Cooper be of help.

Cooper uses the analogy of starting a radio station, sitting down at your new mike, and realizing that you have nothing to say. Mortifying! But fixable, with discipline. The first thing you can do (and this is our suggestion, not Cooper's) is to keep a diary in which you jot down religiously any and every idea for a post, tweet, or Facebook entry, whenever they occur to you — not just when you're at your keyboard ready to write.

Then, picking up from Brendan, create a blogging calendar, looking ahead to all the events, including holidays, you might comment on. Comment on others' blog posts that likely will get you a link back to your own blog. "Retweet and reply" to people on Twitter to keep feeds going.

Use bookmarks, but more importantly, read Brendan Cooper's post first-hand. It lays out a helpful approach to breaking writers' block on the Web.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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