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December 14, 2011
Where PR's Come This Year
As the year begins to turn (and we won't be overdoing these posts), reflections on how PR is changing/evolving are especially appropriate. Two are right here: Gini Dietrich on "Skillsets Every PR Pro Needs" (increasingly digital) and Heidi Sullivan and Jay Krall on "2012: the year of data-driven public relations." 

Digital and social are, indeed, keywords as PR becomes increasingly integrated with advertising and marketing disciplines (assuming they're practiced as disciplines). 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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