Talent Zoo

Awesome Jobs, Great Companies, & Hot Talent
menu button
Bookmark and Share
December 14, 2011
Where PR's Come This Year
 
As the year begins to turn (and we won't be overdoing these posts), reflections on how PR is changing/evolving are especially appropriate. Two are right here: Gini Dietrich on "Skillsets Every PR Pro Needs" (increasingly digital) and Heidi Sullivan and Jay Krall on "2012: the year of data-driven public relations." 

Digital and social are, indeed, keywords as PR becomes increasingly integrated with advertising and marketing disciplines (assuming they're practiced as disciplines). 

Bookmark and Share
blog comments powered by Disqus

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
TalentZoo.com Advertising