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June 16, 2011
What's Your Web Standing? Google Can Tell You
Google has added a tool — Me on the Web — to make it easy for individuals to find what's being said about them on the Internet. Steve Rubel is already suggesting that it be extended to brands and corporations.

The new tool, says MacWorld, amounts to simplifying personal Google Alerts. "The new application," MacWorld adds, "is aimed at people interested in tracking online references to their names and to other personal information that may be slanderous, inappropriate or incorrect." Mashable provides a bit more information on the new Google service.

Intriguing as the new tool is for individual use, the Internet identity/privacy scene has become seemingly so complex that it's advisable to spend time learning about Google's approach to these areas before using its identity management tools. You can do so at Google's Public Policy Blog.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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