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September 14, 2011
What's Your Take on 'Pitching' These Days?
 
We knew there would be a reaction to Andy Beaupre's post on ragan.com yesterday, "7 reasons why it’s time to retire ‘pitch’ and ‘pitching,'" and Buck Banks, of NewmanPR in Miami, weighs in with the first we've seen. He sees them as terms that are still legitimate in this social media era.

"Pitching epitomizes the old-world model of one-way communications," Andy argues. "Shut up and listen, I've got something to say. I'm the pitcher, here's the pitch. I'll wait and see if you catch what I've got to say." He has more to say, of course, but this is the essence of his position. "Pitch" and "pitching" are one-way in a two-way time.

But Buck responds: "Beaupre would have us convert every function of public relations into a 'two-way conversation,' a “story.'” And he adds: "As long as there are journalists out there, and last time I checked they hadn’t all migrated to Twitter, there will be a use for the pitch and for pitching. Call me a fossil, but I’m not willing to give up on it yet."

A pretty interesting word joust for our craft in these times, wouldn't you say?


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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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