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September 26, 2013
What a Gritty Triumph! Oracle Wins the America's Cup
"Greatest. Comeback. Ever." And so it may well have been. Oracle, the Redwood City, CA software company, has every right to exult over the victory of the catamaran yacht it sponsored in the 34th America's cup races in San Francisco Bay. Oracle held off the nearly triumphant New Zealand boat with eight straight victories. Oracle's triumph came during the company's annual OpenWorld convention and what a scene that's likely to be today!

Talk about diligence producing victory! You couldn't have a more deserved PR triumph than Oracle's win over New Zealand's Emirates team. The theme of today's OpenWorld keynote address is "Unlocking Innovation and the Value of Embedded Intelligence on Devices" and Oracle's America's Cup yachtsmen will be there. The gritty intelligence they displayed in figuring out how to unlock their boat's innate speed in sudden death circumstances, day after day, was simply astounding. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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