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February 16, 2010
What Times for Pitching?
 

Dave Fleet wonders whether the Web-generated 24-hour-news cycle is changing the old rules for timing pitches to reporters. It used to be we knew when reporters were likely to be on deadline and avoided calling them at those times.

Now reporters with both print and Web deadlines may be constantly busy, so when and how to contact them?

Is it time, Dave asks, to re-think the old rules around when to pitch print journalists?

The comments on his post indicate that he's picked a timely topic. One says, for instance,  that reporters' attention is now geared to peak Internet-viewing times, not morning or afternoon deadlines as of old. 


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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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