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October 6, 2011
What Management Wants To Know About PR Results
 
And from The Independent in London comes sage advice on measuring results from PR efforts. You don't know how to relate well to senior management until you can show them what you're achieving in terms most important to them — those that help accomplish their business objectives. You've got to be specific on what you're trying to accomplish, like bringing viewers to a website or building more contacts among the public.

"It's the delivery and support of these kinds of objectives (not simply column inches!) that your PR should be measured against," notes The Indy. "If these don't sound like PR objectives, that's because you have set the bar too low in the past." What's prime in England is also prime in the U.S. Good PR is a universal craft. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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