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January 18, 2013
What Is It With Airlines, Guitars and PR?
First it was United Airlines breaking Dave Carroll's guitar in 2009. His YouTube video of that incident made United infamous. But now we have Delta Airlines mashing Dave Schneider's Gibson guitar between a service dock and loading elevator. You see this shape, airline? It's a guitar case.

Schneider plays in a band called The LeeVees. He declined a Delta check of $1,000 for the $10,000 guitar. Then Gibson gave him a new one, and Delta apparently agreed to pay for the guitar. The details aren't as important as another airline's insensitivity to the safety of baggage. Maybe it means they're focused so intently on flying that they overlook the potential of guitar cases for PR debacles (how about cellos?).

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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