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November 5, 2015
What Does Amazon See That We Don't?
 
There has been a lot of news coming out of the retail industry in the past couple of days. Walmart's sales and growth are slouching, some mid-major retailers are looking for buyers, and Facebook beat analyst projections in its advertising revenue in a big way.

Yet some of the biggest news is that Amazon is opening up a physical location, adding yet another arm to their seemingly growing and encompassing business. 

The question is, though, why now?

In a world where stores are trying to save money and go online, and in a time where more and more consumers are shopping online and using digital ways to buy, what makes Amazon confident enough to open a physical location?

What makes Amazon so unique and attractive is its ability to create a seamless, efficient, and even fun buying experience for the customer. Amazon provides products and product suggestions that improve the customer's purchase, and they have done it longer than most "big-box" locations.

Perhaps Amazon is trying to bring that same kind of customer service into a physical form.

It's not new to try this method; instead of creating an eCommerce platform, Amazon is doing it in reverse: B-Commerce (Brick & Mortar).

How interesting.

Amazon has the opportunity to show online stores and shops that they can actually survive in a physical location if they apply what made them successful online, just like physical shops are trying to apply traditional marketing techniques online.

It will be fun to see what Team Besos does to make this a successful venture.

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Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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