What qualities do you want a CEO to have to insure great PR for your company or organization? We'd list humility, which may be surprising to some folks. But Andy Beaupre has a longer list, and his CEO qualities are all valid, too. He names them as: Mr. Engage, Mr. Credibility, Ms. Social, Ms. Caring and Mr. Genuine. Sounds like Andy's CEO's are paragons? Maybe, but we'd prefer to see them as decent human beings.
Yes, CEOs need to be human beings first. If they fancy themselves as controllers or wonder workers, the indispensable commander, they're likely to stumble, if not crash. CEOs who are attentive and relational have a much better chance of success, and add much brighter faces to their organizations.
Consider how to tutor your CEO to put his or her best face forward. Andy's blog post provides some clues. He's a 35-year branding and communications professional.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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