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February 5, 2015
Wegmans Leads the Harris Reputation Standings

Somebody to pay some attention to: Wegmans Food Markets is listed in the 16th annual Harris Poll Reputation Quotient study as No. 1 in name value and recognition. We always knew that Wegmans was in high repute as a grocery chain, but to be listed above, say, Apple (No. 9 this year) and L.L. Bean (No. 7) is truly a relational accomplishment. 

How’d Wegmans do it, overtaking Amazon in the Harris listings?  Well, they scored No. 1 in the Social Responsibility, Vision & Leadership, Financial Performance and Workplace Environment categories. And, says CEO Danny Legman, “It always starts with our people,  who thrill our customers every day and extend a family feeling in our stores across six states.”

Spend some time trying to figure out what Wegmans has accomplished and how they did it. It will be an instructive PR assignment. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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