While it initially makes us uneasy, a seminar on "free public relations" could, we presume, be turned to the profession's advantage. Something about, "Well, spell our name right, and maybe we'll benefit from what you're doing." That's how this announcement of a seminar in Plainfield, Ill., on "How to Get Free Publicity" strikes us. It's being offered by a junior college marketing specialist.
Flack Me reports on all the applications of public relations techniques we come across (though we don't get into politics). So freely spreading the gospel on the utility of PR for small, fledgling businesses, as Joliet Junior College is doing, is indeed worth noting. Businesses of that size often can't afford professional PR services. By attending, though, they might get a sense of what's possible from our craft.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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