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October 8, 2010
Waving a Wireless Wand
We're hearing this more and more: PR has a great opportunity in helping clients promote their presence on and around wireless communication devices. Jeff Kagan of E-Commerce Times sees it as a period of PR resurgence after the doldrums of the early 2000s.

Apple's iPhone and Google's Android operating systems, Kagan says, are reshaping wireless communications. The Blackberry's prominence is threatened. 

"There are many public relations and advertising opportunities bubbling to the top right now," Kagan feels. "Ideas that don't even exist today will be developed in coming years. Do you have the right ideas to help these companies?

"Remember, the power of PR is often the crucial difference between whether a company makes it or not."

Kagan's lengthy post recaps a talk he just gave to to the Georgia Chapter of the Public Relations Society of America. It provides a lot for PR practitioners to think about as an exciting communications environment keeps advancing. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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