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May 6, 2011
Watch Those Dim-Witted Headlines
 
It's time for a lively, fun-filled weekend, so let's spike the cavalier headline, "PR Is Dead," that we just found on a Forbes column by Jim Nichols, Vice President - Digital at Stern + Associates. Headlines are supposed to have some relationship to the subject they proclaim, if not to reality itself. The kind of PR Jim Nichols is advocating, and is supposedly unrecognized and unpracticed in many quarters today, is what we've been doing for a generation or more, and that the Public Relations Society of America (PRSA) emphasizes in its accreditation program.

Jim Nichols calls it collegial, Connected Communication. However, it's long been PR practiced in a strategic, truly relational, manner, always mindful of all the publics involved and with concerted messaging throughout. The digital guys, though, absorbed as they've been in creating new technologies, probably haven't caught up yet with all that already exists in thoroughly experienced circles.

Seriously, let's not abuse headlines by coming up with dim-witted ones like "PR Is Dead." They can spoil a weekend. Anyone who tried to practice PR by dialing up a reporter or two was a loser long ago, and most of us recognized that. The world is steadily growing more complex in communication terms, but PR as properly pursued has long been a wholistic discipline.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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