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June 26, 2014
Walmart Hammers a Times Op-Ed Piece
 
When Walmart goes against The New York Times, it’s bound to be engaging PR reading. And so, thanks to Ragan Communications, here’s the hand-annotated “edits” that Walmart’s Communications vice president worked into a letter to the editor to “correct” a Times’ op-ed piece critical of the big-box chain. You’ve got to hand it to Walmart for firing back.

We’re not prepared to vouch for the reality of this situation, on either side, but we know from experience that the Times, in reporting stories or selecting contributions, can make hasty judgements about practically anything. Deadline pressures, we suppose.

(Doug Bedell was the post-accident communications manager at the Three Mile Island Nuclear Station for 14 years.)
 

 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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