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November 23, 2015
Virtual Reality Moving Across the Viewing Frontier
 
Okay, PR folks, what are you planning, or doing, about virtual reality? “What?” may be your answer for now, but maybe not for the too distant future. At the supermarket this week, there was a guy ahead of us with a virtual reality helmet. Don’t know what he was doing with it, but when virtual reality hits the checkout line, can PR applications be far behind?

Time, happily, is providing a primer on virtual reality – with a piece entitled “Everything to Know About Virtual Reality" – VR, AR, and MR. That’s Virtual Reality, Augmented Reality and Mixed Reality. Check them off in Time’s piece, and start thinking about a far-seeing communication future.

(Photo: Getty Images)

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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