Virgin America's New App Puts A Travel Agent In Your Pocket
By: Fast Company
Travel agents were among the first casualties of the Internet age, rendered obsolete by websites that let travelers select and book their own flights. But considering how time-consuming and complex it can be to hunt down the right seat at the right time and for the best price (be honest—how many airline tabs did you have open the last time you tried to fly?), some of us may be nostalgic for the golden age of travel in which your trusted agent knew your preferences—where you fly most frequently, window or aisle seat, first class or economy—completed the booking to those specifications, and bid you a polite bon voyage.
With its new app by the digital product design firm Work & Co, Virgin America aims to make booking and managing your flights as easy as it would be with a travel agent. It's also designed to act like a concierge once it's time to check in and board. The app launches in beta today and is expected to go fully public at the end of August.
"Unlike other airline apps, we were focused equally on utility and beautiful design throughout the development of the [product]," says Luanne Calvert, Virgin America's Chief Marketing Officer. "We wanted to make sure that the app makes the booking process in particular, simple, intuitive and fast—but that it also makes our guests feel good and excited about their travel journey."