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December 16, 2013
'Virality Mills' Outpacing Media Placements as PR Platforms
 
Forbes Contributor Peter Himmler writes about the "virality mills" that are changing the nature of public relations from media placements (given the vanishing nature of print media currently) to knowing where on the Web to leave word of your clients' claims to fame, or at least recognition. Via a link to a colleague, Himmler introduces us to companies like Outbrain and Contently, pathways to the "new PR."  

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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