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September 2, 2010
Video the Medium of the (PR) Moment
We've been watching video cameras getting smaller and smaller, with sharper and sharper lenses, and now here's Shel Holtz noting that the quality of video cameras in smart phones is better than what video cameras themselves used to provide. He's encouraging teenagers to make videos. And if teenagers, why not PR people?

Seriously, video needs to be considered, and probably incorporated, as an accompaniment to social media/blogging outreach and Web page content. You can show a lot more in a video than you can say in print or a static photo. If the video is poorly done, that can be for better or worse, but with today's video options (like a Flip camera on a tripod), it's likely your video will be quite presentable. So what do you have in mind for video?

Holtz notes "the average Internet user watches 186 online videos each month," and "You Tube exceeds two billion views each day." 

A couple of other Holtz stunners: "YouTube is the second-most used search engine after Google," and "Facebook's video views are up 239 percent in a single year."

Increasingly, your customers/publics are likely to be watching and listening on the Internet, not simply reading there.

His post is on videos being spotted by search engines -- SEO for video -- another indication that video has indeed arrived on the Web. 

Even if you don't fancy yourself to be photogenic, you likely will have a colleague who is. In video dialogues, appearances don't matter as much as -- in everything else on the Web -- content. 

So, lights, camera and (video) action!  (The "lights" part of it can probably be handled by opening the blinds wider.)

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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