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September 22, 2011
Values Part of What PR Should Be Promoting
Along with "What are you selling?" and "How do you present it?," PR people should be asking present and prospective clients, "What do you value?" And if they're not clear about that or their values don't relate well to the public, PR practitioners should be ready to help shape more pertinent ones. Values should be part of what PR promotes, especially in a social media age when so many people are involved in appraising and commenting on an organization's standing.

Values aren't a new field of PR practice, but they're an ever more timely one. That point is made, and a couple of supportive links provided, on "This Just in...," a blog on ThePRCoach.com site. The author might have included his or her name, that's pertinent, too, but we digress. Values matter, increasingly so these days. They need to be part of every PR portfolio.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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