This post was inspired by a question from a fellow creative group member on LinkedIn: We’re seeing a quieter period this holiday season than we’re experienced in the past, are you?
Quiet periods are scary, no mater what the reason. They always scare me! I think of the quiet times as a wake up call. A slow down in business gives us the opportunity to think about the overall flow of business, why it has changed, and how to grow it.
By and large, design businesses are nimble enough to grow during downturns in the economy as a whole or through an industry decline. But they must think about it, plan around it, and make the changes necessary to re-spark growth.
I’ve seen firms reboot just by calling a few past clients. I’ve seen other firms completely change their business and focus on a new industry that would naturally benefit from their creative skills. In any case, the key is to examine the situation, make a realistic plan, and take action.
Ted Leonhardt has provided management consulting and negotiation training exclusively to creative businesses since 2005. He cofounded the The Leonhardt Group, a brand design firm in 1985 and sold it in 1999. In 2001 and 2002 Ted served as Chief Creative Officer for Fitch Worldwide, out of London. In 2003 through early 2005 Ted was president of Anthem Worldwide, a brand packaging design group.
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