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April 15, 2011
Twitter's Relational Ups and Downs
 
To demonstrate our impartiality (as well as our surfing patterns today), we move from promoting Twitter media training to noting that Twitter's relational influence may be ebbing. BlogHer just posted a report on how people are using various Web platforms. It shows a preference for blogs and Facebook over Twitter. Twitter "has increasingly become a broadcast channel vs. a relational one," BlogHer says. 

BlogHer says that, despite its relational limitations, Twitter remains highly popular as "the democraticized social network." We're the messenger here, not the medium, so head directly to BlogHer to see how their survey relates to your Web needs.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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