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June 30, 2011
Twitter Hasn't Changed So Much, After All
 
These "10 Tips for Tweeting as a Brand" suggest that social media — Twitter, in particular — haven't changed that much about public relations practices after all. What Maria Perez does to protect her "Twitter brand" is basically to maintain the same kind of alert, responsive, respectful communication climate that good PR people provided for their clients before the Web.

We're glad that Maria has gained Twitter confidence with tips like "keep it positive, respond to negative feedback, steer away from controversy and when in doubt, leave it out..." but good PR training always kept such precepts strong. Of course, "follow your followers" is one that applies directly to Twitter, and it's a bit unsettled at that.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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