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April 5, 2011
Twitter Hashtags for PR Outreach
We started on our first Twitter book a couple of years ago, but don't recall that it had much to say about hashtags (#) or maybe we didn't get that far. Anyhow, Adam Kress on the Minnesota Public Relations blog is making up for that dereliction on our part. Twitter Hashtags, he notes, are an important PR tool and cites Shel Israel's book Twitterville: How Businesses Can Thrive in the New Global Neighborhoods, for inspiring his use of PR hashtags.

"Apart from using hastags to project their company through Twitter," Adam writes, "Public Relations practitioners can reach out to other colleagues with the simple use of the character. For example, #pr20chat, which stands for PR 2.0, is a hashtag “forum” in which practitioners can discuss public relations related issues and their social media implications. Another, #u30pro, or “Under 30 professional”, focuses on issues surrounding Public Relations practitioners under the age of thirty. What’s more, using these forums allows for networking with individuals in which can help you create beneficial connections."

So, prompted by Adam, we're returning to the study of Twitter and hashtags in particular. Don't want to miss out on any helpful tools for building identity on the Web, and hashtags appear to be one of them. Same is true, of course, for Facebook and LinkedIn. Also, we've just become aware of The Shorty Report on the Research and Markets website that apparently focuses on using Twitter for business and PR purposes.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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