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September 17, 2013
Tweeting News of a Community's Schools
From personal experience, we understand that people not attuned to social media might not consider Twitter an effective means of distributing a school district's press releases to parents and the community. But their number is diminishing as the use and impact of social media grow. Hence, as an example, this use of Twitter by the Westfield School District in Westfield, N.J.

The district's Twitter feed has close to 400 followers. Parents or others interested in the Westfield schools can find the district's announcements on Twitter at @westfieldnjk12, or via a link from its website, www.westfieldnjk12.org. The district has posted more than 100 tweets and is apparently quite satisfied with Twitter's utility as a community relations medium.  

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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