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April 11, 2011
Try Writing a PR Column In Your Locale
Considered sharing your PR expertise via a column in your area's business newspaper? Willy Gissen, President of Cut-It-Out Communications, is doing that in the context of search engine optimization and social websites. He's happy  for the exposure. And the editor of the papers his column appears is pleased to have him contributing topical information.

Willy is contributing a monthly column in the Fairfield and Westchester County Business Journals and Hudson Valley Biz in New York state on such topics as building Google rankings, bringing video into a PR plan and business blogging.   He views the column as "a tremendous opportunity for our firm" and Caryn McBride, editor of the business journals, notes that "Many of our readers are looking to ease their companies into the online world, and this column provides step-by-step advice to help them do so." Truly a win-win situation. Anything like it possible for you in your trading area? There's much to be shared these days.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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